Danni from She-essence writes… “In these days of multi-tasking, high-demand, high-energy lifestyles, it’s all too easy to lose sight of or put second our own needs in response to the needs of others. Be they our partners, our children, our family, friends or colleagues, as women born in the mid-late stages of the 20th Century, we’ve been taught and conditioned to put others first, and ourselves last.”

Even large companies are appealing to women through their marketing campaigns….for example, Kelloggs with their recent “Remember You” slogan for Special K cereal.  Is it just clever marketing aimed at women or are they actually using a strategy of marketing to increase awareness of a growing issue?

Do we really think nothing of spending money on our friends and family but think twice about buying something for ourselves.  Do we really attend to the need of and make time for others, but then neglect to do the same for ourselves? 

What are we thinking?  I know I can be “guilty” of just this.  I feel bad taking time to work, even though that is not “me” time!  Are we nuts?  I think Danni has really hit the nail on the head…we need to identify our own needs and desires and take a moment to put some of these needs and desires into practice.

Take the time to meditate, listen to music, watch your favourite show, get a massage, buy that extra item (for you) that is in your shopping basket even though the price tag seems unjustified or take a moment for yourself to do whatever it takes to make you feel renewed and re-energised. YOU are worth it!

Read the complete article on She-essence.